Welcome to writefresh
We all have something to say. So why not say it as clearly as we can?
Do you ever wonder about the origin of copy? It started as a scrawl in the mud, made its way to cave walls and now it’s everywhere – newspapers, websites, book covers, road signs, cereal boxes, labels, letters, business documents and essays. The list is almost endless.
Is copy just a bunch of words tossed together? Occasionally. But the written material you remember, that has an impact, was more than likely proofed, edited, analyzed and rewritten. Perhaps many times.
When you read a precise, concise, carefully crafted script, an editor probably had the last word.
Writing is selling. We sell all the time. Whether in words, manner of speaking, choice of clothing, accessories, housing, vehicles. You name it, we’re selling it. Our subconscious goal is to hook and convince.
In writing, the hooking and convincing is enhanced by copywriters, proofreaders and especially editors. We are the last stop on the journey to powerful, sparkling content.
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Start with a HEADLINE
Here’s a simple exercise. You have lots to say and you are restricted to just a few words to make your point. What’s the headline? One of our all-time favorite headlines is “POLICE POLICE POLICE BALL”. Wow. A complete sentence in four words… and it tells the whole story. Magic. So before writing your bit of copy, imagine you only have a few words to drive home the message. It helps focus the mind and clarify thought. That’s one of the things we do at writefresh; clear the clutter; convey in fewer and more effective words and sentences.Just make a Mark 
"To get the right word in the right place is a rare achievement. To condense the diffused light of a page of thought into the luminous flash of a single sentence, is worthy to rank as a prize composition just by itself. Anybody can have ideas - the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph."
- Mark Twain
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